REYNAERS CELEBRATES DOUBLE WIN AT PRESTIGIOUS CMA AWARDS
Action-packed driving days and gourmet dining events, together with an insightful white paper campaign, highlighting the changing way buildings are designed, from Reynaers has resulted in a double win at the industry’s Construction Marketing Awards 2017.
The first award was for Best Use of Events and Live Marketing, earned for R-Cuisine, a series of exclusive invitation-only events that build relationships between Reynaers and Architects.
The second award was for The View – Design Transformed, a white paper that was researched, written and designed by the team at Reynaers’ UK design, PR and social media agency Mobas. This explores how architectural technologies such as computer-aided design, building information modelling and virtual reality are transforming how buildings are designed. It scooped the Best Use of Content Marketing award.
Judges at the CMA Awards praised Reynaers for its clear, targetted campaigns, saying they were an innovative use of marketing in the construction industry.
Marketing manager Rebecca Cope said: “Our double win is wonderful news and we’re so proud that it follows on from success for Reynaers at other awards. This excellent endorsement from the industry confirms our position as a leading provider of stunning designs and it is a great boost for the Reynaers team and for our long-term marketing agency, Mobas.
“The success of our marketing campaigns lies in their execution and our wider efforts. The combination of thorough research, compelling content, eye-catching design and careful media targeting has generated some excellent results for us this year.”
The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing and took place on 30th November at the Radisson Blu Portman Hotel, London.
The Awards raise the profile of marketing professionals and their achievements. Supported by The Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards are an invaluable opportunity for recognition.
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