Reynaers wins Gold award for outstanding whitepaper campaign
Reynaers – the leading aluminium supplier - has been presented with a Gold award for its construction whitepaper campaign titled ‘The View – Design transformed’.
To coincide with the creation of Avalon, a cutting-edge Virtual Reality facility at Reynaers’ headquarters in Belgium, it has developed the whitepaper to showcase technology’s impact on the building industry, business life and society.
Reynaers surveyed over 100 architectural professionals to gain insight into how the latest tech tools are influencing their daily work practices, their ability to manage client relationships and to assess the future of the construction industry more widely.
Working with Mobas, the brand transformation agency, Reynaers has developed a comprehensive campaign to drive brand awareness and promote knowledge-sharing in the building community. The results indicate a need for this type of research in the industry, as the campaign drove 300 downloads of the resource and saw an 80% rise in website traffic.
Rebecca Cope, Marketing Manager, said: “We are invested in the future of building design and our whitepaper campaign demonstrates our leadership in the building industry. Covering all the latest trends in Virtual Reality, the future of BIM and changing attitudes to the role of technology in architecture, The View – Design Transformed is not to be missed.
“We were incredibly pleased to see the positive reaction and interest in the whitepaper from the community. Having our efforts recognised by the CIPR with a Gold award is the cherry on top and has already prompted us to continue producing quality research.”
To view the white paper click here.
The Awards were presented to the marketing team at the black tie CIPR PRide Awards Dinner.
Find out more about Reynaers’ product offering by email: email@example.com; call the office on +44 (0)121 421 1999 or visit the webiste https://www.reynaers.co.uk.